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The ability to skip through advertisements and time shift opportunities are gaining in importance, with 29% of US consumers who record television programmes revealing that fast-forwarding adverts is the primary reason for doing so. Just under 20% claim that both the ability to skip commercials and the ability to time-shift viewing are equally important. However,… Continue reading Consumers Place Increasing Importance On Skipping Through Adverts

Changes in technology and market forces are resulting in the US population increasingly shifting to the internet as their primary source of news. A new study by Merrill Brown, commissioned by the Carnegie Corporation, shows that consumers are accessing and processing information in ways that “challenge the historic function of the news business and raise… Continue reading Internet Becoming Primary News Source In US

By the end of 2005, digital television penetration in the UK is predicted to increase to 66%, putting it well ahead of Europe who are only considering imposing a universal switch-off date, according to new research from Informa Telecoms & Media. Informa’s TV International Database forecasts that by the end of 2005 the number of… Continue reading UK Leads The Way In Digital Penetration

Viewing share amongst the nation’s terrestrial broadcasters continued to slip in all homes during March, with all stations suffering a decline. The downturn, although slight, demonstrates a continuing trend of audience decline for the nation’s largest broadcasters, as multi channel TV grows in both popularity and the amount of channels it offers.BBC2 was worst hit… Continue reading Television Viewing Round-Up – March 2005

The television industry is undergoing a fundamental transformation, evolving from being a broadcast focused, mass-market single-event to a sector which is far more complex but potentially more profitable, according to a new report from Deloitte & Touche’s Technology, Media & Telecommunications Group. According to the report, the growth in on-demand TV, new television services and… Continue reading Changing Face Of Television Technology

Penetration of digital television (DTV) in Asia is predicted to rise over the next several years, reaching 28.8 million by 2008, according to High-tech market research firm In-Stat. Although Asia currently lags behind Europe and North America on the digital TV track, by 2010, it will have more DTV households than any other region. China… Continue reading Increase In Digital TV Growth Predicted For Asia

SwitchCo, the organisation that will officially oversee the nation’s switch to digital TV, has been launched, signalling a further step to the analogue switch off, planned to begin in 2008 and reach completion in 2012. The organisation will be in charge of keeping the rollout of digital television, region by region, to a timetable agreed… Continue reading SwitchCo Launched Despite Fears Raised Over Switchover Date

Staff – MediaTel NewsLine The BBC has launched the Creative Archive Licence, allowing companies and institutions to download material from its extensive film, television and radio back catalogue legally for the first time.Media and arts organisations, universities and libraries have been urged by the Corporation to subscribe to the scheme, designed to allow public access… Continue reading BBC Shares Archives Through Legal Downloads

Cable TV was predicted to enjoy an upturn in popularity, with Europe leading the way in terms of take up, at the MediaTelINSIGHT Future of Digital TV Seminar, held earlier this week. Sitting on the seminar discussion panel, journalist and broadcaster Ray Snoddy was optimistic about cable prevalence in the digital television market, pointing to… Continue reading UK Cable Revival Predicted As Europe Sees Growth

Global digital television penetration is predicted to reach 144 million homes by the end of 2005, with this figure set to more than double by the end of the decade, to 370 million, according to MediaTelINSIGHT’s latest Digital TV Report. Yesterday, at MediaTelINSIGHT’s Future of Digital TV Seminar in conjunction with MediaGuardian, it was revealed… Continue reading Global Digital TV To Reach 144 Million Homes By End Of 2005