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The Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report shows a dramatic uptake in digital technology over the last quarter of 2004, revealing that over half of all UK homes have adopted the new media. Overall television viewing figures slipped slightly towards the end of last year, with average daily hours of… Continue reading IPA Reports Over Half Of UK Homes Have Digital TV

Channel 4 performed admirably throughout January, marking an excellent start to the year for the broadcaster with a 16.5% increase in revenues year on year, pushing its total to more than £55 million. Channel 4 recently announced that the beginning of the year had brought its best January in five years, with the broadcaster’s audience… Continue reading TV Market Round-Up – January 2005

US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry

class=”article”>Internet piracy has long been associated with music, but Ben Coppin, COO of leading Internet monitoring company, Envisional, explains that internet piracy of TV programmes is beginning to shape the future of the television industry in much the same way as early music sharing networks did for record companies….The online distribution of music, films and… Continue reading NewsLine Column: Watching The Programme Pirates

UK TV revenue is predicted to grow by 4% year on year in 2005, according to forecasts released by media consultancy agency, Billetts. Billetts predicts television’s strong revenue growth in 2005 to be fuelled by Channel 4 and interactive revenue sales. Commercial audiences are expected to rise by 3%, led by rising multi-channel penetration. This… Continue reading Billetts Predicts TV Revenue To Lead 2005

Internet protocol television (IPTV) looks set to be the future of TV, causing problems for advertisers with current scheduled TV advertisement breaks ceasing to exist in the new format. TV advertisers are already under threat from the new generation of TV set-top boxes, which allow viewers to fast forward through advertisement breaks. Research from media… Continue reading The Future Of Television – IPTV

Commercial broadcaster, Channel 4, has announced its strongest January performance for five years, revealing a 10.3% audience share for the first month of 2005, beating rival BBC2. Channel 4 performed strongly in 2004, seeing audience share increase by 2%, year on year and January 2005 marks an 11% increase on January 2004. The last time… Continue reading Channel 4 Reports Record Performance In Five Years

Nielsen Media Research has announced plans to delay its measurement of US digital video recorder(DVR) households until 2006. At the same time, the company has responded to US industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological research on TV audience measurement. Both… Continue reading Nielsen To Delay Measurement Of DVR Household Viewing

The television industry is embarking on a new marketing scheme, launching a TV marketing body to promote the awareness of the medium, aiming to ‘inform, involve and inspire people about television. Thinkbox is jointly composed of commercial television companies, Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions and has… Continue reading TV Industry Launches Marketing Body

Television advertising revenue in the UK is forecast to grow at its fastest rate since 2000, aided by the prospects of a general election and the UK’s economic upturn. New data released by media group ZenithOptimedia, predicts TV adspend to increase by 12% in Q1 2005, revising its previous estimates up, from 5% for the… Continue reading TV Adspend Fuelled By Elections