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Media Group, OMD, has announced that it will begin testing a new form of media advertising that will deliver an advertising message, even when television viewers are fast forwarding through commercials. The announcement came at the Cabletelevision Advertising Bureau’s local advertising sales conference held in Chicago, with David DeSocio, OMD’s US director of strategic marketing,… Continue reading Advertisers Fight Back Against PVRs

Demand for Personal Video Recorder (PVR) products increased hugely in 2004, with unit shipments rising to over 11.4 million in 2004, up from 4.6 million in 2003, signalling an increase in consumer awareness of the concept of time-shifting television programming. According to research firm, In-Stat’s new report, TV Time-Shifting on the Rise: Worldwide PVR Unit… Continue reading Consumers Demand For PVRs More Than Doubles In A Year

Advertisers will be offered another channel to target consumers, with this week’s video games industry event, E3, showcasing a new media network that may eventually challenge television advertising expenditure. A new generation of advertising is being developed that exploits the growing networks of online gamers, providing a number of multi media forms that can be… Continue reading New Advertising Channel Poses Future Threat To TV

NTL Broadcast and O2 will be testing the televisual capabilities of the next generation of mobile phones, with BSkyB, Chart TV Show, Discovery Networks Europe, Shorts International and Turner Broadcasting among the first broadcasters to provide 16 television channels to customers with Nokia’s new 7710 handset. The six month trial will take part in the… Continue reading NTL And O2 Start First Mobile TV Trials

Less than a third of UK consumers have heard of the term “digital switchover” with a significant proportion not knowing where to turn to for advice, according to media watchdog Ofcom’s new Consumer Panel Study. The research showed that out of more than 2,500 consumers surveyed, just 10% said they were aware of the digital… Continue reading UK Public Unaware Of Impending Digital Switchover

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

The Middle East and North African region is starting to fulfil some of its long-held potential with a current digital television penetration rate of 56.2%, predicted to increase to 67.7% by 2010. According to Informa Telecoms & Media’s new Middle East and North Africa TV report, out of the region’s 52.5 million television homes, 29.5… Continue reading Middle East And North Africa Sees Growth In Digital TV

Satellite broadcaster, BSkyB, has exceeded industry predictions with stronger than expected subscriber growth for the third quarter, achieving net direct-to-home growth (DTH) of 95,000, up from 66,000 in the same period last year. BSkyB has beat previous forecasts in terms of subscriber growth, with an AFX News poll of five leading brokers estimating between 60,000… Continue reading BSkyB Exceeds Industry Forecasts

Broadcast mobile television users are expected to reach 124.8 million by 2010, with an inflection point predicted in 2009, as network rollout and device availability for the market reach a level of critical mass. A new strategic report by Informa Telecoms and Media estimates that by 2010, there will be globally 18.11 million terrestrial DMB… Continue reading Broadcast Mobile TV Users Forecast To Hit 124.8 Million By 2010

Five continued to perform well during March, notching up the largest revenue increase of any terrestrial broadcaster, adding 31.1% year on year to stop just shy of £26.3 million as the broadcaster moved to face off against ITV in a full-scale daytime TV showdown.March saw Five move its high-profile chat show, Trisha Goddard, to a… Continue reading Television Market Round-Up – March 2005