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BBC director general Mark Thompson has moved to bury once and for all criticism of the Corporation’s populist approach to programming by signalling a fundamental change of emphasis towards providing excellence and public value.In his first public speech since joining the BBC in June, Thompson revealed his intention to differentiate the Corporation from its commercial… Continue reading MGEITF 2004: Thompson Vows To Make BBC Less Commercially Focused

Established audience measurement surveys are in serious danger of becoming outdated unless they ditch their silo mentality and start working together to address the increasingly important issue of media convergence.This is the view of Mick Mernagh, director of consumer insight at MediaCom, who claims that media owners could turn away from existing trading currencies if… Continue reading MGEITF 2004: Audience Measurement Must Keep Up With Convergence

Channel 4 has confirmed that it is looking to forge closer links with the BBC in an attempt to strengthen its position in the face of rapidly increasing competition from the growing number of digital channels entering the market.The broadcaster’s recently appointed chief executive, Andy Duncan, told delegates at the Edinburgh International Television Festival last… Continue reading MGEITF 2004: Channel 4 Confirms Intention To Link With BBC

As the UK teeters on the brink of a satellite receiver revolution, the BBC’s director-general said, he is keen to link up with the UK’s other public service broadcasters (PSBs) to drive forward digital switch-over as quickly as possible. Speaking at the Media Guardian Edinburgh International Television Festival, Mark Thompson said, the Corporation is already… Continue reading BBC Keen To Drive Digital Switch-Over

Five’s director of programmes Dan Chambers has poured cold water on the prospect of the broadcaster launching a digital channel in the near future, claiming it would be “phenomenally” expensive to get off the ground.The UK’s smallest commercial channel is currently looking at ways to strengthen its position in the burgeoning digital market and is… Continue reading MGEITF 2004: Five Shuns Digital Launch In Favour Of Comedy

As the number of digital TV channels continues to grow, the media landscape it becoming further fragmented and broadcasters are having to be more creative to ensure big brands don’t turn their backs and advertising budgets on television. There are now over 300 channels that fracture television and advertisers are increasingly looking to broadcasters to… Continue reading TV Broadcasters Battle To Attract Advertisers

Sky Networks managing director, Dawn Airey, has categorically denied accusations that beleaguered digital music channels, The Amp, Scuzz and Flaunt, will be forced to close following a wide-ranging review of their performance.The future of the channels, which launched less than two years ago, was called into question in July following a shake-up that saw BSkyB’s… Continue reading MGEITF 2004: Airey Denies Beleagured Music Channels To Close

ITV chief executive Charles Allen has revealed ambitious plans to launch a raft of new channels over the next five years in an effort to compete more effectively against the BBC in the burgeoning multi-channel environment.The UK’s largest commercial broadcaster currently has one digital channel in the form of ITV2 and is planning to launch… Continue reading MGEITF 2004: ITV Reveals Plans To Launch Range Of New Channels

Influential BBC broadcaster and journalist John Humphrys has delivered a scathing attack on the corrupting influence of reality television, accusing shows like Big Brother and Wife Swap of being “meretricious, seedy and cynical”.Humphrys, presenter of BBC Radio Four’s flagship Today programme, criticised some of the most senior executives in British television for producing too many… Continue reading MGEITF 2004: Mind-Numbing Reality Television Comes Under Fire

Bluewin, a division of Swiss telecoms group, Swisscom, is set to become the first European commercial trialist of the new Microsoft television system, which will initially provide 600 homes with 25 channels via broadband telephone lines. As well as receiving multiple new channels from September, participants will also have access to five pay-television channels and… Continue reading Trials Of Microsoft TV Begin In Europe