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Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

Bill Gates, head of the world’s largest software company, Microsoft, predicts a future for the entertainment industry in which traditional broadcast television is rendered irrelevant. A host of new technology entering the market, such as personal video recorders and digital video recorders are changing the way that viewers watch television. They now have more control… Continue reading Bill Gates Predicts TV Broadcasting Will Be ‘Irrelevant’

The number of cable DVR households in Europe is expected to grow from 2.2 million by the end of this year to 24.3 million by 2009, as new technology from cable and satellite operators gains market share from stand-alone products. According to JupiterResearch, video-on-demand households will also grow during this period at the expense of… Continue reading DVR Market Set For Growth

The DVD market is about to enjoy its second boom, says a new report, as the DVD recorder is poised for take off as prices begin to fall. According to Informa Media, by 2010, 31% (334 million) of global television households will have a DVD recorder, growing from only 5 million at the end of… Continue reading Recorders Fuel Second DVD Boom

Although Europe has nearly twice the number of television households as North America, it is dragging behind its US cousins in terms of digital penetration, however that might be about to change, says a new report. By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable… Continue reading Free Terrestrial TV Holding European Digital Penetration Back

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

During September, a number of advertising forecasts for 2004 and 2005 were revised as solid recovery in Europe and the US kicked in. Carat, the world’s largest independent media agency network, grew its 2004 forecast from 5.3% to 5.7%, while 2005 was increased from 4.4% to 5.0%. The UK’s Advertising Association (AA) also revisited previous… Continue reading INSIGHTanalysis: Media Healthcheck – September 2004

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference

Contrary to positive reports on the speed of digital television (DTV) take-up in homes across the US, the Digital Transition Coalition (DTC) has spoken out and said ‘DTV has a long distance to go before it becomes a reality.’ The DTC, which was formed by a wide range of companies and public interest groups who… Continue reading US Feeling The Pressure Of Digital Switch-Over Target

Media super-regulator Ofcom has today published controversial proposals for the launch of an entirely new public service broadcaster to be run by commercial operators as a rival the BBC in the digital age. The radical suggestion has been put forward as part of a wide-ranging set of proposals designed to protect the future of public… Continue reading Ofcom Plans New Public Service Channel To Rival BBC