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Cinema advertising in the US is set to more than double in size by 2008 to reach a $1 billion market, as new research from Veronis Suhler Stevenson (VSS) reveals this is the fastest growing advertising sector, beating both the internet and television. According to the Communications Industry Forecast & Report by the media merchant… Continue reading US Cinema Advertising To Reach $1bn By 2008

Satellite television providers will lose their digital-video-recorder (DVR) edge over cable companies by 2006, despite having a three-year head start, says a new report from an American based market research firm. The Internet-Based Video Services white paper from Parks Associates says that although satellite companies began offering DVRs as early as 1999, they will not… Continue reading Cable Companies Set To Steal DVR Crown From Satellite Providers

Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots. The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and… Continue reading Advertisers Are Adapting To PVRs And Interactive Media

Channel 4 under-performed slightly during June, with a dip of 1.15% in average share of weekly viewing in all homes, despite high profile attractions such as Big Brother and the finalé of American sitcom Friends (see Channel 4 Hits Ratings High With Friends And Big Brother).The broadcaster’s share during June averages at just under the… Continue reading Digital Television Round-Up – June 2004

By 2006, Europe is expected to overtake the United States to become the largest digital TV market in the world and by 2008, household penetration is expected to hit a staggering 89 million. The Digital TV Markets 2004 report from Datamonitor says, following initial disappointing growth levels in Europe, digital subscriber figures in this region… Continue reading Europe Set To Lead Digital TV Market By 2006

Research firm, Yankee Group has found that 78% of US consumers are aware of high definition TV (HDTV) and 20% plan to purchase HDTV sets by 2008. Yankee said that sales of HDTV monitors reached 3.2 million in 2003 and predicts this to rise to 20.2 million by 2008. The report says that the growth… Continue reading Consumers Expected To Buy HDTV

Nearly half of digital video recorder (DVR) users delay watching programmes live but instead record these with the aim of saving precious time by skipping through TV advertisements, effectively telling advertisers ‘don’t waste my time’ says Lyra Research. A recent survey from the technology information company revealed that TV delayed viewing for 43% of DVR… Continue reading DVR Users Avoid Advertisements To Save Time

Following several recent turnarounds on the outlook of radio advertising revenue, Merrill Lynch has today announced that it has also revisited the US TV revenue forecast and now expects this to outperform all previous predictions to grow by 8.3% this year. The global analyst group said, several factors contributed to its boost in confidence, including… Continue reading US Political Spending Boosts The TV Outlook At Merrill

Although the number of video-on-demand (VOD) users continues to rise, a new report from In-stat/MDR says, consumer interest remains lukewarm due to pricing and content concerns. A recent survey from the research group revealed that although 80% of US households were familiar with VOD services, the take-up rate was only 8%. In-stat said that this… Continue reading VOD Interest Lukewarm But Uptake To Soar By 2008

A new report from US-based IMS Research forecasts that an influx of Freeview-ready DVD recorders to the UK will have exceeded 3.6 million units by 2009, thereby potentially boosting Freeview’s service with an extra 1.8 million viewers. According to this research, half of the 3.6 million DVD recorders expected to hit British shores by the… Continue reading 3.6 Million DVD Recorders To Boost Freeview Numbers by 2009