More Tv articles

The TV advertising industry needs a breakthrough to equal the magnitude of the digital video recorder (DVR), says Lyra Research. After analysing the US survey, DVR Love: Digital Video Recorder Users, Steve Hoffenberg, a researcher at Lyra said: “We consider the DVR to be a rare, genuine breakthrough product that will significantly impact people’s lives.… Continue reading TV Advertising Needs Breakthrough To Rival DVRs

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue. The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

The number of digital households in Europe is expected to grow by 24% by 2010, according to a new report from Informa Media Group. The European Television report says, that by 2010 there will be 112 million digital subscribers in Europe with growth being spurred by cable and satellite subscription. Cable subscription numbers are expected… Continue reading European DTV Will Continue To Grow

Personal video recorders (PVRs) are finally making headway, says a new report from market research firm Instat/MDR, as worldwide shipments tripled to 4.6 million last year. The report says, that an increasing number of consumers are becoming aware of the benefits of time-shifted TV viewing and expects 11 million PVR shipments in 2004. Combination DVD/PVR… Continue reading PVRs Finally Making Headway

The UK TV market will become more, rather than less competitive, the chairman of Channel 4 told equity research company, Lehman Brothers. During the meeting, Luke Johnson said that he expects Freeview to become more attractive as more people find out about it. He also gave a pat on the back to the BBC, the… Continue reading TV Market To Become More Competitive Says C4 Boss

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Digital TV (DTV) reached in excess of 100 million homes (12%) worldwide in February 2004, according to a new report from Informa Media Group. The TV International Sourcebook 2004 says that by the of this year, DTV homes will be in excess of 118.4 million, up by 22.2 million on the same period last year.… Continue reading Digital TV Reaches Over 100m Homes

Personal Video Recorders (PVRs) won’t destroy TV advertising but they will upset the status quo and force advertisers to look at more innovative ways of getting their messages across says Mindshare in a new report Advertising In Fast-Forward: Understanding The PVR Phenomenon. The report suggests that the most significant implication for advertisers is the profile… Continue reading PVRs Wont Destroy TV Advertising Says Mindshare

Digital TV is now being received by nearly half of all UK households with Freeview continuing to increase digital’s popularity, says a new report by research group Ipsos. Since September 2003, digital TV in the UK has grown by 7% to 49%, with households receiving this either by satellite, cable or DTT. Freeview represents a… Continue reading Freeview Increases Digital Popularity

Total terrestrial television revenue dipped by 4.4% year on year during March ahead of the upsurge expected when coverage of the Olympics and the Euro 2004 Football championships begins later this year.The forthcoming sporting events are expected to provide a much needed boost to terrestrial advertising revenue, which slipped below the £210 million mark last… Continue reading TV Market Round-Up – March 2004