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TV advertising revenue is growing at the fastest rate since 2000, enjoying a 14.5% increase compared to the same period in 2004, according to data released by media agency Starcom. The UK branch of the media services agency predicts healthy growth for Q1 of 2005, citing a 14% increase year on year, despite poor economic… Continue reading TV Ad Revenue At 5 Year High

UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

The number of multiroom digital video recorders (DVR) units deployed by cable and satellite television providers in the US are set to exceed 25 million by 2009, according to a new report by market research and consulting firm, Parks Associates. The study forecasts that companies will bring into action mass-entertainment networking solutions in limited numbers… Continue reading Multiroom DVRs To Exceed 25 Million By 2009

The BBC saw its weekly viewing share slip in all homes during December, with both BBC1 and BBC2 in decline compared with their terrestrial rivals. BBC1 lost 2.2% points to push its total viewing share to 23.5% in December, while BBC2 lost 2% points to give a total share of 9.4% in the same period.Commercial… Continue reading Digital Television Round-Up – December 2004

Satellite giants, BSkyB, are tipped to announce a strong performance in quarter two, with profits almost doubling, taking the group’s expected total for the last quarter to between £362 million and £366 million. BSkyB has told investors to expect an increase of more than 100,000 in second quarter subscriber numbers. City analysts, however, predict a… Continue reading BSkyB’s Profits Expected To Double For Q2

TV looks set to perform strongly in the first quarter of 2005, with increases in advertising revenues seen across all major broadcasters. Commenting on the predictions, Reece McLachlan of Media Com told MediaTelINSIGHT: “This is an encouraging return to form, TV continues to remain the largest medium contact with consumers. This demonstrates the unique power… Continue reading TV Adspend Predicted To Rocket In Q1 2005

Five continued to perform well in December, adding an impressive 13.7% to its revenues year on year, following an announcement in November that the broadcaster would invest £17 million to boost its programming budget (see Five Boosts Programme Budget By £17 Million).The broadcaster, currently Britain’s smallest terrestrial operator, clearly has plans to increase its profile… Continue reading TV Market Round-Up – December 2004

The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention. The new study, by media buying agency PHD,… Continue reading PVRs Causing Increasing Threat To Advertisers

The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture. The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to… Continue reading UK Ad Avoidance Costing Advertisers £30 Million Per Year

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe