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Shares in ITV companies began to fall this morning as analysts at Merrill Lynch cut their forecasts for the Network’s advertising revenues. Reports quote the broker as pulling back 2001 growth from -14.5% to -15.5%; 2002 figures are understood to have been revised from -2.0% to -2.5%. Poor advance bookings for December are thought to… Continue reading ITV Stock Hit By Merrill Lynch Downgrades

Access to the internet via a set-top box, whilst still relatively unusual at present, is set to grow from 6.9 million units to over 74 million in the US by 2005, according to research from Cahners In-Stat Group published in September. The research firm projects that, as broadband penetration rates and consumer requests for iTV… Continue reading US Set-Top Box Net Access To Grow 61% To 2005

Programmes This month’s viewing can best be described as a game of two halves, with half time being the precise moment people found out about the terrorist attacks on 11th September. The beginning of the month started well with the nation carried away with the euphoria of that football match between Germany and England. BBC1’s… Continue reading TV Viewing Round Up – September 2001

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001

Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers

According to a new report from Strategy Analytics, 46 million homes worldwide will watch digital TV delivered via their phone lines by 2008 providing telephone operators work to overcome a number of hurdles. The report DSL DTV: Status and Prospects published recently by Strategy Analytics forecasts that digital television and video services, delivered over existing… Continue reading 48 Million Homes Will Use DSL Digital By 2008, Says Strategy Analytics

Jack Myers Reports today quotes UK ITV advertising revenue forecasts from Merrill Lynch, which estimate that revenues will be down by 14.6% this year and come in flat the following year. The 14.6% decline for the full year matches MediaTel’s agency estimate collations for the calendar year to July, which show a 14.5% fall on… Continue reading Merrill Lynch Forecasts Show ITV Revenue Down 15% In 2001

The latest figures from the Independent Television Commission (ITC) show the shifting positions of the cable and satellite markets in the pay-TV sector. Trends since 1999 show how cable’s penetration of all UK TV households has started to flatten off, whilst satellite’s continues to grow. The dynamics of this are illustrated clearly by the second… Continue reading ITC Trends Show Cable Overtake ITV Digital

US network, spot and cable television lost a combined $313.2 million in advertising revenue for the broadcast week of 9-15 September, as many networks cut their advertising in favour of continuous coverage of the events following the terrorist attacks of 11 September. According to new data released by CMR, network advertising took the biggest hit,… Continue reading US TV Networks Lost $313m In Week Of Attacks