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The majority share of US prime time television viewing went to the cable networks for the first time in the 2001/2 season, according to data reported by Jack Myers Report. The basic cable networks took a 46% share against the four major broadcast networks’ 45%, according to figures compiled by Discovery Communications. Previously the four… Continue reading Cable Overtakes Major Broadcast Networks For US Prime Time Share

According to a new report, New Media Markets’ UK Digital Television, published by Informa Media Group, digital TV penetration will reach only 64% by 2010. This is some way off the Government’s target for analogue switch off. Informa forecasts that Sky Digital will account for over half of all digital TV households by 2010, cable… Continue reading Government Switch-Off Target Cannot Be Met, Says Informa Media Group

Following the demise of ITV Digital, Merrill Lynch has downgraded its revenue forecasts for BSkyB. Full year revenue at BSkyB is now expected to come in at around £2,785 million, a decline of 0.4% on previous forecasts. Merrill says that conservative forecasts assume that BSkyB will pick up only 200,000 of ITV Digital’s 1.2 million… Continue reading Merrill Lynch Downgrades BSkyB Forecasts

According to Screen Digest, 26 million housefolds worldwide will be using video on demand (VoD) services by 2005 with the US, unsurprisingly, leading the pack. eMarketer says that there will be 58.2 million interactive TV (iTV) households in the US by this time, this represents over 50% of US Tv households. By 2005, Screen Digest… Continue reading Insight Analysis: Do We Demand ‘On Demand’?

An agreement has been reached between representatives from the entertainment and consumer electronics industries and US legislators on a system to prevent digital television broadcasts from being pirated over the internet. Executives from companies such as AOL Time Warner and News Corp have participated in the talks with the House Energy and Commerce Committee. They… Continue reading ‘Pirating Pact’ Brings US Digital A Step Closer

Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall by 7.5% and 2.2% respectively. Channel 5 and GMTV fared better than their larger competitors during March, the former seeing revenue… Continue reading TV Market Round-Up – March 2002

According to New York media analyst Jack Myers, the demand for TV advertising in the 2002/03 season will remain flat with advertisers spending around $10.9 billion on advance purchases, the same as was spent last year. US TV Revenue Forecasts ($ billions)     2001  2002 (F)  % Change  Total Broadcast 6.93 6.70 -3.3% Total Cable… Continue reading US TV Revenue Forecasts Fall Flat

Whilst there are now signs of a recovery in advertising spending around the world, it is by no means clear that the recovery will be either strong or uniform, according to analysts at Lehman Brothers. The US is leading the way, followed by Europe. Asia – excluding Japan – is showing signs of recovery and… Continue reading Advertising Recovery Will Be ‘Neither Strong Nor Uniform’, Says Lehman Brothers

Thirty-five percent of European digital television (DTV) subscribers will use interactive TV (iTV) banking services by 2005, according to research from Celent Communications published this month. Consumer adoption levels will depend on the product mix and interactive content provided by banks on the digital TV screen, according to the report. Source: Celent, April 2002 iTV… Continue reading TV Banking Will Be Used By 35% Of Europeans By 2005, Says Celent

The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA