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BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium. Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers, is “on… Continue reading BSkyB Expresses Confidence In Digital Future

A new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital TV is to be achieved. New digital TV “adapters”… Continue reading UK Free To Air Digital Television May Have Limited Future, Says New Report

A new report from eMarketer analyses potential future growth in the video on demand (VOD) market. Despite the obvious attractive consumer benefits of VOD, eMarketer points out that the service faces some serious competition in the shape of the nascent personal video recorder (PVRs) market, the existing home video market and from the growing DVD… Continue reading VOD Faces Stiff Competition From Existing Video Market, Says eMarketer

According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005. US iTV Households 2000-2004    2000 2001 2002 2003 2004 2005 iTV Households (millions) 3.2 12.7 22.1 33.4 45.7 58.2 As % Of Total Households 3.0… Continue reading US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer

The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002

An analysis of TV revenue estimates from agencies for the first month of this year does not bring good news for the terrestrial channels. Year on year, a decline of 13.5% was seen overall, with the largest channel, ITV1, seeing the heaviest fall, of 16.2% to less than £120m for the month. Channel 4 suffered… Continue reading TV Market Round-Up – January 2002

US interactive television (iTV) revenues will nearly double annually for the next several years, as broadband deployments accelerate and as consumers embrace video-on-demand and simultaneous computer/television usage. These are the views of Jack Myers Report, which has today published its latest iTV revenues forecasts for the US. The projections show that total iTV will grow… Continue reading US Interactive TV Revenues Will Double Annually, Show Myers Forecasts

According to recent forecasts from Jupiter MMXI more European households will be watching digital TV than will be using the internet by 2006. The growth take up of DTV services will be driven by several factors. The migration of pay-satellite and cable subscribers from analogue to digital as analogue signals are switched off will be… Continue reading Low-Cost Set Top Boxes Will Boost Digital TV Growth

According to a new Yankee Group report Up in the Air: The Future of Broadcast Television, the transition to digital television (DTV) broadcasting ‘remains stalled’. Equipment manufacturers, service providers and content producers are all blaming each other for the slowdown in digital take-up although the Yankee Group forecasts that digital television monitors will be in… Continue reading DTV Monitors In 24 Million US Homes By 2006, Says Yankee Group

French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro. The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts. TF1’s… Continue reading TF1 Figures Show Possible Improvement In French TV Ad Market Outlook