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“The broadcast networks have regained virtually all of the sales they lost in last year’s upfront, which represented the industry’s worst ever year-to-year decline, and the final 2002 upfront revenue tally could surpass 2000’s record-setting $8 billion level,” says Jack Myers in today’s Myers Report on the US upfront advertising markets. Myers says that the… Continue reading US Upfronts Outpace Even Most Bullish Expectations, Says Myers

An advertising recovery is ‘brewing’ but is ‘percolating’ slowly, according to Lauren Rich Fine, an advertising and publishing analyst with Merrill Lynch. The broker says that most media (in the US) are doing better than it had expected, although this still represents a ‘crawling out of the hole dug last year, rather than true incremental… Continue reading Slow Ad Growth Percolating, Says Merrill Lynch

Analysis of TV revenue estimates for April shows that, overall, the UK’s terrestrial TV channels experienced a year on year decline of 8%. Channel 5 was the only commercial broadcaster to see revenue increase, rising 9.7% year on year during April to £19.6m. ITV1 suffered the greatest year on year decline, with revenue slipping 11.5%… Continue reading TV Market Round-Up – April 2002

European digital television (DTV) will show solid growth over the coming years, despite ‘recent market turmoil’, according to a new report from Strategy Analytics (SA). Despite the high profile failures of ITV Digital in the UK and Quiero in Spain, Strategy Analytics says that digital terrestrial TV (DTT) will continued to play a ‘limited role’,… Continue reading European Digital TV Will Show Solid Growth Despite Setbacks

Analysts at Lehman Brothers have upgraded their advertising growth forecasts for ITV, following the release of Carlton Communications’ financial results yesterday (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Whilst the results showed advertising down by 13% for the six months to 31 March 2002, the company said that there are now… Continue reading Lehman Upgrades ITV Ad Forecasts Following Carlton Results

Digital terrestrial television (DTT) has better prospects than might be suggested by the failures of ITV Digital in the UK and Quiero in Spain, according to a new study published by the European Broadcasting Union (EBU). The report predicts that almost all European countries will have launched DTT by 2005, but adds that most government… Continue reading Digital Terrestrial TV Prospects Are Brighter Than ITV Digital’s Closure Suggests

In preview of H1 financial results from Carlton Communications and Granada (see City News), analysts at Lehman Brothers have today published their ITV advertising revenue forecasts to 2003. Overall revenue is expected to be down 8.0% this year, returning to a 4.0% growth in 2003. A very slight recovery is forecast for Q3 2002, after… Continue reading ITV Ad Revenue Forecasts From Lehman Brothers

Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline. Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football… Continue reading ITV Revenue Looks Up In July

The majority share of US prime time television viewing went to the cable networks for the first time in the 2001/2 season, according to data reported by Jack Myers Report. The basic cable networks took a 46% share against the four major broadcast networks’ 45%, according to figures compiled by Discovery Communications. Previously the four… Continue reading Cable Overtakes Major Broadcast Networks For US Prime Time Share

According to a new report, New Media Markets’ UK Digital Television, published by Informa Media Group, digital TV penetration will reach only 64% by 2010. This is some way off the Government’s target for analogue switch off. Informa forecasts that Sky Digital will account for over half of all digital TV households by 2010, cable… Continue reading Government Switch-Off Target Cannot Be Met, Says Informa Media Group