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The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA

With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester

US cable advertising revenues will increase from $4 billion to $4.5 billion in the 2002/03 season and to $5.5 billion in 2003/04, according to forecasts from Discovery Networks’ sales chief, Bill McGowan, as reported by Jack Myers Report today. McGowan also predicted that basic cable audience share would surpass that of the four leading broadcast… Continue reading US Cable Upfronts Look Stronger, Whilst Network TV Sales Remain Weak

Indebted UK cable company, NTL, this week rejected a $2 billion bid from US company Liberty Media, preferring instead to restructure and refinance with its own bondholders (see NTL Is Close To Refinancing, Says Report). Liberty Media already holds a 25% stake in Telewest Communications, the UK’s second largest cable operator and is known to… Continue reading NTL Merger With Telewest Could Still Make Sense

Analysis of TV revenue estimates for February reveals continuing bad news for the UK’s terrestrial TV channels. Overall, terrestrial channels saw a 11.9% year on year decline in revenue during the month. The UK’s largest commercial broadcaster, ITV1, experienced the most significant fall, with revenue dropping 14.7% during February. Channel 4 also fared poorly with… Continue reading TV Market Round-Up – February 2002

NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum. NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A… Continue reading NTL Trials Digital TV On The Move

According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June. Following a decrease of around 13% in January and February the forecasts seem… Continue reading Leaked Figures Forecast End Of TV Slump

Strategy Analytics predicts a slow beginning for the deployment of the new interactive TV standard, Multimedia Home Platform (MHP). However, the company believes that MHP will eventually become commonplace around the world, reaching 42% of digital TV homes around the world by 2008. MHP is a proposed standard for developing interactive applications within digital television… Continue reading Slow Start For Interactive TV Standard, Says Strategy Analytics

Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA

Half of US homes will be regular video on-demand (VOD) users by 2008, spending $26 billion on VOD services over the next seven years, according to a report from Strategy Analytics. The group says that ‘after years of unfulfilled promised, the age of content on demand is finally approaching.’ The report estimates that more than… Continue reading Age Of Content On Demand Approaches Says Strategy Analytics