Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?
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Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.
Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.
Global streaming platforms Netflix, Disney+, HBO and Paramount+ are forecast to receive an equal share of income from advertising and subscriptions by 2029.
Britain’s major public-service broadcasters (PSBs) will launch a free, Internet-only TV service next year for broadband-only homes.
AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.
Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.
Stephen Arnell offers his reactions to some of the biggest announcements and goings-on at last month’s Edinburgh TV Festival, and explains why it doesn’t appear to bode all that well for the future of British TV.
Let’s fix the broken business model of streaming to ensure that creativity and commerciality can thrive together and entertain us with the best content possible.