The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
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Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
Sale of its 50% stake could allow ITV to explore more licensing opportunities.
Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.