Is it a loose and inaccurate metric or one of the most important we need to be watching?
More Svod articles
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.
Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.
What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?
The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
VOD household penetration globally increased in Q4 2023, partially down to ad-funded tiers on platforms like Netflix, according to new research.
Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.
For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff’s head of video planning.