FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers.
Showing 211-2,667 of 2,667
More Videonet articles
CTV is being embraced by younger users, but live sports and breaking news remain popular on linear.
| Maria Iu
The streaming company has struck similar deals in the US.
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.
CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
Gracenote teams with major CTV players to optimize contextual ad targeting
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.