Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
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In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
| Maria Iu
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.
| Maria Iu
The company plans to launch more channels in more genres this year.
Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.