Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
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Streaming audiences for England’s latest match spiked in extra time, new research found.
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Marketers will be able to measure their YouTube campaigns against other channels.
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An ad campaign accompanying the launch will roll out on 15 July.
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Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.