Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector’s leading researchers.
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Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.
| Maria Iu
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Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
| Maria Iu
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.