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CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.

A new sustainability pillar has also been added to the framework.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

A question is sent the user’s device that can provide information on awareness, consideration and more.

The programmatic ad platform’s UK north leader on a focus on content signals, the industry’s commitment to sustainability and his favourite ads.

Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.

As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.