Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.
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Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.
ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.
The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.
Aura is billed as a proprietary audience access and content classification solution.
In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.
It joins the cross-industry coalition aiming to encourage greater advertising investment in trusted journalism alongside independent agency Craft Media.
The Media Leader (part of the Adwanted Group) has been announced as a media partner for the World Out of Home Organization (WOO) Annual Congress, taking place in London from 3-5 June.
Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.