Media budgets are expected to grow “confidently” in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.
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Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.
Tom Armstrong speaks to The Media Leader about how The New York Times is adapting its output to become a daily habit for consumers — be it through news, games or personalised sports coverage — and what that means for its growing advertising model.
At COP30, the group provided five actionable steps businesses can take to meet the UN Secretary-General’s call to halt fossil fuel advertising.
Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.
At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.
The UK broadcaster has confirmed speculation that they are in talks to Sky for a sale worth £1.6bn.
Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.
The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.
The Bauer Media Advertising MD asked advertisers to take social media’s impact on mental health seriously by putting their wallets where their heart is.