Creative Agent is being pitched as a “creative partner”, but how does it fit within Amazon’s wider business strategy and advertisers’ sustainability goals?
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Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.
The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.
At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.
UK & Ireland MD Caroline Orange-Northey speaks to The Media Leader about how Pinterest’s recent layoffs are being conducted to ‘future-proof’ the business, and how the platform is looking to innovate its AI and commercial offerings.
The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.
The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.
The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.
Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.
The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.