More Uk And Us articles

Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.

Nielsen has expanded deduplication of CTV audiences to include new smart TV models.

Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?

The new advertising solution allows advertisers to turn top-performing videos into ads.

The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.

The manifesto outlines numerous commitments all agencies should make to fulfil climate and sustainability standards.

Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

Are you honestly doing enough to resist misinformation in online media, asks the editor.