More Uk And Us articles

Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight in multiple channels including the TV streaming space.

The London start-up wants to finally give online content creators a level-playing field with its pay-per-view streaming platform.

One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Pushing your agencies to do more with less can come back to bite you.

Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.

Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.

Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.

Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.

The FCC commissioner called TikTok “an unacceptable national security risk” and asked Apple and Google to remove it from their app stores.