More Uk And Us articles

The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.

Media owners have every right to impose limitations on journalists working elsewhere, but more flexibility will only benefit their brand in the long run.

Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.

Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.

Yahoo and its clients will be able to access Hivestack’s premium global DOOH inventory.

How can brands navigate a festive World Cup and capitalise on a big year in sport?

Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.

Brands do not need to own every moment and it is time for them to pick their battles.

Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.