More Uk And Us articles

Streaming profitability was attributed to price increases and improved ad revenue. But are price hikes sustainable?

Analysis: Google was found to be a monopolist. What does it mean for the future of search?

When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.

There are so many considerations. When is it the right time? Should you identify your own successors? Whose advice do you trust? How do you prepare for the loss of power? 

Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.

Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.

The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.

Co-founders Stephen Colegrave and Peter Jukes still believe in the advantages of print. The pair discuss a new culture edition under consideration and taking on the US market.

By creating a more collaborative relationship, CMOs and CFOs can dispel misconceptions around marketing and establish clear, shared objectives.

Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.