More Uk And Us articles

Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.

All the latest from Cannes Lions with The Media Leader team on the ground.

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.  

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.

Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.