More Uk And Us articles

Analysis: The agreement is mutually beneficial — Sky gets to retain premium programming and build a consumer-friendly bundle, while Max benefits from immediate market penetration.

A deal was confirmed on Monday.

GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.

GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

Curated environments allow publishers to monetise their first-party data more directly, while the buying process is simplified without putting consumers’ privacy at risk.

Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.

Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.

As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.

Host Jack Benjamin and editor-in-chief Omar Oakes unpack the biggest stories and themes in the world of media in 2024 and discuss uncertainties for what lies ahead.