At Pinterest Presents 2024, executives showed off new AI solutions for advertisers and urged brands to support both business and moral values by moving spend away from the online advertising ‘duopoly’.
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PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
Madison and Wall has made the analysis based on company results and GroupM figures.
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
Analysis: The subscription publishing service is having its own “pivot-to-video” moment as it looks to incentivise creators to use live and recorded video to grow audiences.
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.
Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.
