More Uk And Us articles

The holding group has upgraded its full-year guidance following strong H1 and Q2 results.

Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes. 

This could include selling assets to rival media companies or merging the movie studio and streaming service.

The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this? 

Christian Juhl will take on the role of president, corporate development.

Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.

Analysis: The Feast app, which requires a paid subscription to access, appears modelled akin to NYT Cooking.

Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that. 

Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.

Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.