Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.
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Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.
Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.
This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends.
DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.
While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.
Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.
The 2024 edition will return to Kings Place on 10-11 December.
The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.
The new operating system seeks to place human and machine as “equal partners” and works across all functions of the company.
