In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.
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The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.
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Ad and subscription revenue for Google’s video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.
The social media challenger turned a profit for the first time in Q3 and reported strong 56% growth in ad revenue.
According to an analysis by Mantis, use of keyword blocklists has affected advertising on a significant number of brand-safe Halloween-focused news stories this autumn.
The embattled social-first news startup quietly re-made its web presence in recent weeks with the twin goals of building better consumer loyalty and offering more reliable revenue streams.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.