More Uk And Us articles

CNN announced plans to eliminate about 100 positions and launch its first subscription product on CNN.com later this year as it prioritizes digital expansion

US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.

We must stop pretending that leaders advocating for four days a week or more in the office care about inclusion.

With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.

As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.

The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.

In an exclusive interview, Christian Broughton reveals talks with other publishers and why he’s optimistic about AI, US growth and the title’s first-party data strategy.

One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.

Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it’s alarming that some brands are reverting to the original Pride flag to consciously exclude others. 

An ad campaign accompanying the launch will roll out on 15 July.