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Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team.

Google’s new AI photo editing feature “has the potential for misuse on a mass scale” despite its impressive tech, according to some tech experts.

Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.

GroupM had forecast the $1tn mark to be reached in 2025.

Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.   

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza

Media mogul Edgar Bronfman Jr. is preparing a bid for National Amusements, the controlling shareholder of Paramount Global

Meanwhile, a new prominent right-hand-side box will allow users to find other sources more easily.