More Uk And Us articles

The criticism of Nicola Coughlan once again shows society’s judgement reflex and how women are socialised to tear each other down. As an industry, we need to say enough is enough.

Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.

Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.

The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.

The work wants to highlight Pinterest users’ journeys of discovery.

This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go. 

Market grew by 10.1% in the first three months of the year, according to Madison and Wall.

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.