More Uk And Us articles

This could include selling assets to rival media companies or merging the movie studio and streaming service.

The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this? 

Christian Juhl will take on the role of president, corporate development.

Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.

Analysis: The Feast app, which requires a paid subscription to access, appears modelled akin to NYT Cooking.

Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that. 

Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.

Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.  

CNN announced plans to eliminate about 100 positions and launch its first subscription product on CNN.com later this year as it prioritizes digital expansion

US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.