It’s time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook’s apology.
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Will advertising spend affect the result of Australia’s Same-Sex Marriage vote? Ebiquity’s Richard Basil-Jones looks at the evidence.
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.
The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.
Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.
Anne Goodman explains exactly what a blockchain is, how it could impact media – and why it could give a much needed boost to transparency and trust.
As CEO of Havas Media Group UK, Frampton has been at the helm of five media agencies encompassing 880 people and delivering revenue of £90 million.
A YouGov BrandIndex study reveals that Netflix is the most positively talked about brand among 18-34 year olds, closely followed by Facebook and Apple.
Entry deadline for the 2018 Media Research Awards is this Friday 13 October.