TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
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The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.
Ooyala has released its Q4 2016 Global Video Index.
Infographic from Videology on the UK video market for Q4 2016.
Infographic from Videology on the EU video market for Q4 2016.
Infographic from Videology on the US video market for Q4 2016.
February was another tough month for two of the UK’s commercial TV broadcasters with ITV and Channel 4 both suffering declines in revenue.
The digital revolution has expanded and challenged media owners’ identity, writes Geoff Copps. Should their naming choices embrace tradition or innovation?
Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.