Interview: Bauer Media’s Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.
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The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
Brands looking to diversify must ensure they don’t dilute their proposition, warns Millward Brown’s Elspeth Cheung
Full report available at: Mediatel Connected > Display > Online
Today sees the launch of Mediatel’s newly developed Mapping section within the Regional module of Mediatel Connected.
Archant’s Will Hattam explains how The New European went from idea to published product in a little over a week.
Full report available at: Mediatel Connected>AV>Television>Digital/FranchiseCPTs
‘Hello London’ is expected to generate £1.1 billion for TfL over the next 10 years.
Ooyala has released a new report looking at mid-roll adverts.It claims to shows why these ads are becoming a popular choice with publishers and broadcasters around the world.Suggesting that the reasons are clear: Premium video continues to capture more eyeballs and these growing audiences are watching mid-roll ads with a 90% completion rate. That translates… Continue reading Ooyala: The Rise of the Mid-Roll
In Q4 2015, Videology commissioned Forrester Consulting to evaluate current buyer and seller attitudes and behaviours towards video and TV advertising. The resulting study examined the latest trends and challenges in video and TV convergence, and uncovered how advertisers, agencies and media companies are responding.To download the full report, please click here:External Link:Videology and Forrester… Continue reading Videology: TV and Digital Video Evolve As Complementary Allies