To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.
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Unsurprisingly, the BBC’s coverage of the Rio Olympics dominated August’s top programmes list.
As expected of the quieter summer months, August witnessed a host of revenue declines in the commercial TV market, with one exception.
Napoleon’s Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way – or don’t trade with them at all.
Guardian News and Media’s Rhiannon Griffiths will oversee the next stage of Project Dovetail.
Last week was a tumultuous one for the ad industry, writes Ebiquity’s Nick Manning – and the consequences could be monumental.
Content. It’s everywhere, and almost every business in adland – qualified or not – is probably having a go at creating it. But is it something best left to the specialists?
ITV’s Simon Daglish and Somethin’ Else’s Steve Ackerman look at the rise of content creation – and whether everyone should be giving it a go or if it should just be left to the experts.