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How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?
The media research sector is set for an interesting future, finds Ellen Hammett.
Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis’ Caspar Schlickum.
ITV’s underlying pre-tax profits were up 18% in 2015 to £865 million, while revenues were up 15% to just under £3 billion.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Tuesday night once again saw the second series of Happy Valley (9pm) cast a long shadow over its prime time competitors.
Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?