YouTube might think it is “remaking TV”, but its strategy is missing a crucial component, writes Dominic Mills – plus: VW’s misleading ads cause more headaches for the car manufacturer.
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Full report available at: Mediatel Connected > Connected Surveys > Data
New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
Thursday night brought some prime time victory to the screens of BBC One with a combination of a accustomed cooking competition and an educational magazine show stealing the biggest audience share.
As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.
Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish
Full report available at: Mediatel Connected > AV> Cinema> Top Ten Films Latest Weekend
England’s success in the 6 Nations rugby championship, the finale of The Night Manager and yet another royal documentary were among March’s most popular shows.
Blue 449 chairman Phil Georgiadis will take on the role of chairman of Publicis Media, where he will act as a strategic advisor to its development and as a counsel to Morrissey.
There’s no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA’s Jim Hodgkins.