As we enter a generation of people that have never paid for TV, Ericsson’s Simon Frost looks at how pay-TV providers can win back eyeballs.
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The Independent enjoyed a 12% boost to its web traffic in October, averaging at a little less than 3.64 million visitors a day.
Dentsu Aegis has created a secretive new trading entity – and it goes against the grain in the current push for transparency, writes Dominic Mills.
Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.
There is something interesting going on at the Times and Metro – but the rest of the market rather struggled last month with most titles recording period-on-period declines.
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
Special Patrol Group have placed 400 unsanctioned subverts on the London Underground in an effort to draw attention to ‘harmful’ advertising.