ITV’s group commercial director and RadiumOne’s European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
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Full report available at:Mediatel Connected > Connected Surveys > Data
Last night saw the season of silly crime shows continue.
Strategy Analytics, Posterscope and MEC share their key take-outs from this year’s event.
State-of-the-art kiosks will replace existing phone boxes from July.
Following the Year Ahead event, RadiumOne’s Rupert Staines wonders whether the industry has started the year on the back foot as he assesses the prospects for digital advertising in 2016.
Full report available at:Mediatel Connected > Connected Surveys > Data
UK marketing budgets were revised up by the smallest amount for almost three years in Q4 2015.
Midsomer Murders (8pm) returned to ITV last night for another two-hour helping of silly-but-fun sleuthing.
The naughty entertainer attempted to turn ordinary members of the public into cold-hearted killers.