Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith’s Richard Shotton.
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The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
Full report available at: Mediatel Connected > Display > Press
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.
The absence of Brexit coverage and sporting events clearly had a negative impact on the quality market, with the Telegraph, Financial Times and Guardian recording the biggest circulation declines of all the daily titles.
Leading women in advertising speak to Newsline about gender discrimination – and how things might be changing for the better
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
There is a commendable rise recently of media companies trying out new business ideas, writes Raymond Snoddy – but the tricky thing about innovation is that it doesn’t always work.