More Uk articles

ZenithOptimedia’s Richard Shotton explains why being able to target consumers by their emotions is something that advertisers should be taking advantage of.

From innovations in mobile and out-of-home, to the ad-blocking debate, Susan Perolls and Clare Johnson, Loudmouth PR, share their key take-outs from this year’s ad:tech London.

Just in case there wasn’t enough miserable and slow burning post-Killing police procedurals littering up the TV schedule, last night saw BBC One attempt to squeeze in one more Scandinavian-influenced bleak-fest for good measure.

The BBC’s director of television, Danny Cohen, is to leave the Corporation after eight years to pursue “a new leadership challenge”.

Research the Media’s Richard Marks and News UK’s Sean Adams explain why the Connected Screens survey is so important for our industry both now and going forwards.

Full report available at: Mediatel Connected > Connected Surveys > Data

There are valuable lessons to be learned from the financial services industry when it comes to automated trading, writes IMGROUP’s Steve Sydee.

Nielsen’s Digital Ad Ratings mobile measurement has rolled out across five new countries – the UK, France, Germany, Italy and Australia – with Brazil set to launch by the end of the year.

Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.

Perhaps ‘creative’ programmatic isn’t as big an oxymoron as Dominic Mills first thought…