In an interview with Newsline, Google’s agency head, Max Macintosh, gives his take on how brands should approach mobile app marketing – and discusses Google’s mobile business plans over the next 18 months.
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For all its manifest successes there are still question marks and an unusual level of unease about the Netflix phenomenon, writes Raymond Snoddy.
Last year’s ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International’s Julie Langley.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Last night brought an end to the first (and possibly) last series of ITV’s latest real-life tear fest, Saved.
37% of mobile users claim to have used an ad blocker in the last month – as desktop use rises 10% to 38%.
Gurassa is currently deputy chairman of EasyJet, chairman of the Genesis Housing Association, a trustee of English Heritage and a senior independent director for Merlin Entertainments.
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