Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
Ellen Hammett and David Pidgeon
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In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas’ global CEO of sports and entertainment has warned.