Everybody knows insurance is a bore – so what’s the least boring way to advertise it? Dominic Mills goes Down Under to find out.
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Data is invaluable to advertisers – but are we in danger of having too much? ZenithOptimedia’s Richard Shotton and Richard Clay use new research to find out.
| Jon Hook
In an increasingly overwhelming world of mobile, Jon Hook explains how four steps will help brands get to grips with it.
The bank holiday weekend came crashing to a close with a cacophony of soap operas, competitive reality shows and a police procedural with a twist.
Publishers of consumer magazine and business information brands have put mobile optimisation at the top of their priority list, according to the PPA’s latest Publishing Futures report.
Carat has appointed former MEC group strategy director, John Paul Cadman, as head of strategic planning to lead the agency’s planning output.
Built to simplify and improve transactions between the six leading UK national newspaper groups and media agencies, PATS now has three large agency groups signed up.
TV was the dominant medium in the 2010 general election campaigns, but this time round the most important single influence could be newspapers, writes Raymond Snoddy.