Ofcom report shows that public service broadcasting channels spent a total of £2.85bn on content in 2014 – a 2% increase on 2013 – despite a continuation of the longer term decline in viewing.
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As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
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Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Magnetic, the marketing agency for magazine media, has appointed Media Native founder and Newsline columnist, David Brennan, to work with Join the Dots on a new insight study to be published in the autumn.
If you want to change behaviour, you need to demand action first and think later, writes Mindshare’s Rosie Baring.
With a fairly lacklustre line-up over the weekend, it was up to Sunday’s schedule to entice back all those viewers who had escaped their darkened living rooms for a life under the summer sun in the great outdoors.
Medeiros, co-owner and publisher of media company TCOLondon, will join the existing team of five, including CMA MD Clare Hill and Chairman and CEO of John Brown Media, Andrew Hirsch.
As it celebrates its 20th anniversary, industry experts reflect on how far the online retail giant has come, how it’s impacted consumer behaviour and what we should expect going forwards.