More Uk articles

Ross Jenkins discusses what sets Mediahub apart, why brands continue to over-invest in social media and the future shape of AI-driven agencies.

The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.

UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser’s data-led strategy, a return-to-office mandate and the “pressure to perform”.

Proprietary media doesn’t benefit smaller brands or agencies, resulting in a two-tier system. I still don’t think proprietary media can offer better value than a well-considered media strategy.  

If you want to drive change, learning that people are actively working against you can be hard, but they may have a point. By listening to them and making adjustments, you can still make progress.

DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM’s 33% revenue growth in Q1.

It’s time we stopped performing thought leadership and started pursuing actual thought if we want the industry to be better.

Bridget Jones topped the box office once again, but a relatively weak offering compared poorly with last March’s Dune: Part Two.

Donald Trump’s wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.

New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.