| Maria Iu
The retailer turned to social media humour to boost awareness of its repairs offering.
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Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
| Maria Iu
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
The lords report on news was a balanced read that contained well-meaning recommendations but, until there’s robust legislation in place, can we truly protect the future of news in the UK?
| Maria Iu
The publisher’s client chief on the value of premium content, the delicate art of negotiation and his commitment on snow days.