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Gen Z are making deliberate choices about how they spend and save. Understanding this financial mindset is key to staying relevant and building long-term trust with this group. 

It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.

Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP’s ‘ID to AI’ approach to its data strategy.

In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.

AdManager is designed to compete directly with global tech platforms, with one of the prizes the centralised budgets usually missed by TV. RTL AdAlliance’s Nicole Haman shares the details with The Media Leader.

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.

MD Pete Coates explains how the group’s 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn’t be overlooked.

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.

Society defines masculinity and marketers are part of an ecosystem that saturates men with content that perpetuates confusing, old-fashioned stereotypes of male identity.

From trust to news avoidance, from ‘jokes’ of death to actual deaths, there are serious problems facing journalists and journalism, and solutions are as yet unclear.