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The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.

A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.

The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.

At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.

Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.

If Reform is claiming, as it is, to be a party capable of governing this country, then the media must subject it to the same kind of scrutiny applied to Labour or the Conservatives.

When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.

Digital maintained its share of total ad revenue, while classic declined marginally.

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.