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Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.

The Media Leader introduces the quarter-finalists of the return of Media Mind.

The Molly Rose Foundation CEO and Conscious Advertising Network co-chair join host Jack Benjamin to unpack several research studies about social platforms’ lack of effective child-safety tools.

How publishers can insulate themselves against AI search by leveraging content in new, more powerful ways.

The decision offers confirmation of Google’s market power and enables the UK Competition and Markets Authority (CMA) to consider and implement proportionate intervention measures to ensure fair competition and treatment of businesses who rely on Google.

It’s as simple — and as complicated — as achieving reach, investing in brand building, and nailing creative.

The algorithm is the new casting director, and it’s rewriting your creator brief, writes the co-founder of Word On The Curb

Why are marketers pressing pause on more interactive platforms when consumers are playing forward? Snap’s senior commercial director believes ‘comfort’ is slowing marketers down.

The UK-based startup seeks to replace banner ads with notifications about musical artists, giving users greater choice and relevance over what they see. After a modest start this year, the new extension and a subsequent marketing campaign will look to accelerate user uptake.

In response to Mike Follett’s comments at Future of Media Manchester, one planner advises interrogating the platforms and tweaking how you utilise them; don’t blindly de-invest because of the attention metrics.