The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.
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While global media inflation has steadied, it is not budging. Media planners who understand market and channel differences are in the best place to make effective spending decisions.
It’s a big win for Farage as Ofcom’s ruling on what serving politicians can or cannot do on TV allows his presenter career to continue. But is impartiality at risk?
Maria Kochurenko highlights the work of Ukrainian agency Bickerstaff.734 to show how sincerity and cultural resonance consistently outperform in times of extreme overwhelm and constraint.
Nick Manning explains the proposed changes to the advertiser business model in the first of a series following the ‘Advertising: Who Cares?’ conference.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.
A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
I want you to know how I feel, how Jews in our industry feel, and I want you to know that we are desperate for your help.
Challenger brands should use AI to outsmart their rivals to gain a competitive edge, writes Herdify’s CEO.