EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.
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Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.
GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.
Heart Breakfast grew its weekly reach by 3.3% year on year, as host Jamie Theakston returned to the show in mid-January following a leave of absence to receive cancer treatment.
Commercial radio’s audience share expanded marginally in Q1, according to the latest Rajars, with Global maintaining mid-single-digit year-on-year growth.
Total share of digital listening rebounded from last quarter, growing 1.1 percentage points to 73.3%, according to the latest Rajar figures.
The latest Rajar figures indicated strength in smart speaker listening, growth at Global and an expansion in listening share for commercial radio against the BBC.
The ad industry is contributing a “record amount” to the UK economy, according to industry think-tank Credos.
Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.