Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
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A Radiocentre report highlighted five key ways in which the sector offers public value.
| Maria Iu
The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.
A report has found that more independent shops are partnering and, while there are clear results, significant barriers remain to compete.
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
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…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.
IAB Europe report also found that more partnerships are lasting longer than a year.
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
Clubs, activities, days out… the summer holidays — beloved by kids, dreaded by their grown-ups — are upon us. Parents at Nabs share their thoughts for this notorious juggle.