More Uk articles

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.  

One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.

The Lionesses ended 56 years of hurt by bringing football home. Keeping it here will need advertisers harnessing their growing fanbase to help foster the next golden generation.

Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

Radio Ready includes Bauer, BBC and Global.

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.

IAB Europe responds to criticisms of the use of ‘consent or pay’ models and argues that publishers must be entitled to determine their own business models.

The UK took home eight gongs, including two golds.