New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
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While 19 have been awarded for the first time, 12 have earned it each of the three times it has been awarded.
| Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
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Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.