For a second consecutive week Wednesday night saw Manchester’s hardest lady cops Scott & Bailey (ITV) face off against the unmitigating and brutal force of sentimental BBC One family drama Our Zoo in a tight race for the 9pm slot.
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In what appears to be a growing trend in the US TV ratings industry, CBS and NBC have announced they will be joining Fox in delivering live seven-day projections alongside their oversights data.
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA’s Effectiveness Awards. Here, DigitasLBi’s Fern Miller explains the reluctance to throw their hat into the ring.
Advertisers should stop focusing so much on age when targeting ‘digital natives’, and instead take into consideration factors such as economic clout and cultural characteristics, according to Kantar Media.
MailOnline saw ad revenues soar by 49% for the 11 month period to the end of August 2014, according to DMGT’s latest pre-close trading update.
August was a good month for commercial television broadcasters, with just one channel recording any decline in revenue.
The referendum vote gives Rupert Murdoch a chance for revenge – and he rarely passes up a chance for retribution, writes Raymond Snoddy.
Keith Lorizio joins Chango from Microsoft and will be responsible for driving the company’s revenue strategy, identifying new opportunities and expanding the sales and client development teams.
It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?