Tablet owners are significantly more likely to use over-the-top service apps such as Netflix, than those offered by both TV networks and operators, according to The Diffusion Group.
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Millward Brown Vermeer will work with global CMOs and brands to help drive marketing strategy and brand-led business growth.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
Dobson, who joined the company in January 2014 as its non-executive chairman, extends his responsibilities to drive business growth on an international scale, working alongside CEO James Aitken.
Monday night once again brought a bevy of FIFA World Cup 2014 action but only one singular game managed to make any kind of impact as the nation’s three favourite soaps managed to outperform the footballing frenzy.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills – but it will need many more if it really wants to get into different territory.
A High Court has ruled that YouView infringes a trademark owned by independent telecommunications company Total Ltd., meaning that YouView could be forced to change its name.
With the weekend schedule cluttered with FIFA World Cup 2014 action, it was no surprise to see the much awaited début of the England team come out on top, even if the squad didn’t actually manage to defeat Italy.
Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!