The new ‘Buy’ call-to-action button will allow desktop and mobile users to purchase a product directly from a business without leaving Facebook.
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Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…
It’s become common currency to kick Facebook – it’s old hat, it’s advertising is terrible, it treats its users with contempt. But the blue F remains the king of social networks. Ed Owen explains why.
Set four years after the first series and the introduction of the Poor Law Amendment Act of 1834, the workers of Quarry Bank Mill still wouldn’t be mistaken for Balamory characters.
The trials and public demonstrations bring together a wide range of industry collaborators and include a number of broadcasting milestones.
June was a successful month for online newsbrands, with all but one platform reporting either good or strong gains.
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.
Following Murdoch’s proposed – and rejected – $80 billion offer for Time Warner, Simon Andrews examines the reasons behind the move – and wonders whether somebody else will step up to fight him for the deal.
After the longest period of continuous growth in the survey’s 14-year history, Richard Sexton, chief operating officer at Carat, shares his analysis of the latest findings.
